User experience (UX)
Well thought out User Experience (UX) should always be at the heart of any interactive product if it is to be successful. Undertaking extensive research at the beginning of a project is often necessary to define and understand the end user. This will eventually measure the effectiveness of your content, functionality, structure and design & ensuring it meets the audience’s expectations.
We take time to understand your audience, producing user journey documentation to outline the types of user accessing your website and chart how they will navigate and interact with the layers of content. We develop these into information architecture documents including site maps, wireframe layouts and user interface designs with content type specifications.
We are then able to prototype the basic system and run user tests to gauge the effectiveness and usability of the product.