Read the full story on this custom e-commerce web development project in the case study
Planglow are the leading provider of environmentally friendly packaging and supplies for the catering industry. They came to us looking for a complete modernisation of their e-commerce platform – to better serve the complex and individual requirements of their large customer base.
User-centered website design
We used data gathered from our in-depth consultation process to design and develop a modern, user-friendly and accessible website that successfully drives sales through a frictionless purchase process. Product pages were designed to maximise conversions through an intuitive and attractive interface.
Conversion rate optimisation
Load speed is a deciding factor on conversion rates and a high Google Page Speed score benefits SEO as well as delivering an optimum user experience. To ensure maximum sales we initiated an in-depth website optimisation programme after launch. This improved the efficiency, speed and performance of the website on all devices resulting in a positive impact on revenue.
Creating a successful sales funnel
A program of A/B testing gave us real world data on site usability, allowing us to identify issues and make targeted improvements to the user experience. Product page designs were tweaked and tested to ensure that the site is as efficient and profitable as possible.
Read more about this project in the Planglow case study.