We worked with a respected content marketing agency to bring this timed, multilingual campaign site to life. A global celebration of the world’s most romantic cities – the micro-site contributed to a massive 415% uplift in sales.
Engaging users and raising brand awareness
Initially targeted at Valentine’s Day and later extended for other key gifting dates, the site worked hard to engage users and encourage social media interaction – successfully raising awareness of the Rosetta Stone brand among a younger target audience and driving sales.
Content was presented in many different languages and the client had full control through a custom CMS (Content Management System).
Effective SEO practices were employed at all stages of production to ensure a maximum return on investment.
Extensive marketing tools were integrated so conversions could be tracked and measured. We also contributed to an effective supporting SEM campaign – creating targeted animated ads, published across many platforms.